What is SEO? Here's How to Appear on Google for Free
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Maybe you already know and even run some digital marketing features like paid ads. Do you know how SEO works??
Despite having an excellent conversion rate, this is a model that needs constant investments and has a very short life.
However, by getting to know better what is SEO works? — search engine optimization, or optimization for search engines — you completely get out of this logic.
Learn more about this engine and how you can make your pages gain visibility in Google (and other search engines) search results.
Increase your brand visibility, optimize ROI and reduce constant investments with this organic traffic strategy. Good reading!
Understand once and for all what SEO is
Just like the others digital marketing strategies, The SEO works? comes in as a tool to bring your company closer to the right audience.
Maybe you're wondering how this works, so we first need to understand how a search engine works.
With the beginning of the internet, people put their websites online and needed to disclose to friends and interested people the address that was then typed into the browser so that someone could access the page.
This was a process that could produce a lot of errors, the user could lose the address, type it wrong, forget it when he was in front of the computer.
Thus, search engines were born.
How do they work?
They are robots that scour the entire internet in search of sites and index them in the engine.
For this to happen, the site must be mentioned on another page that the robot already has access to.
Thus, it is as if the robot entered all the links that are in the domains it has already entered, thus expanding its reach.
Once a page on a website is indexed, the robot scours the entire domain, frequently indexing any updates it finds.
Thus, they present to the user the best answer according to the search he does on the internet.
This rudimentary model has been refined over the years, making the quality of search results always the best possible.
Find out what SEO strategy is for
Quickly understanding how this whole process works, now it's time to understand what the SEO works?.
Imagine that your company offers online medical appointments.
A person needs to make an appointment with a specialty and types in Google the term “schedule an appointment with an orthopedist”.
If your site is one of the first results, you will certainly optimize the buyer's journey of your strategy.
Therefore, strategies for SEO works? they serve to make your website stand out in an organic way, that is, without investing in paid ads like Google Ads.
These are some techniques that, in general, will help the user to have a good browsing experience on your site.
After all, if we look at this evolution in a comprehensive way, this is the goal of search engines: to direct people to the pages they are looking for.
Discover 4 strategies to reach the top of Google in 2022
Understanding that strategies SEO works? are extremely important for your business, now it's time to get to know some techniques and insert this resource into your Strategic Marketing Planning for 2022.
1. Loading speed
It may be that you have already been through the following situation: when searching for a certain subject, you enter a site that simply does not load the page.
After waiting for a while, what do you do? Probably comes back in search results and enters another domain.
Ao perceber que muitos usuários abandonavam as páginas que demoravam a carregar, o Google desenvolveu um algoritmo que media esse tempo de carregamento.
As with the other algorithms, the goal is to improve the quality of the results, highlighting those that are in agreement.
There are several tools that can measure your site's loading speed, the Google offers one.
2. Responsive pages
Another important point is linked to the quality of navigation on screens of different formats.
Today people access the internet via computer, tablets, TV and increasingly via cell phones.
For this reason, there are several strategies to improve the user experience (UX).
Some developers prefer to use the mobile first or mobile friendly strategy that prioritizes the design for access via smartphone.
Another solution is responsive designs. This means that the page adapts to the most different screen formats.
Ensuring this quality by adapting your site to the various screen formats is another SEO works? that improves the ranking of your site.
3. Quality content
Another important factor for appearing on Google for free is the content you offer on your website.
If your pages are only focused on selling products or services, they tend to add little or no value to users, who will only enter the site at the time of purchase.
user experience (UX) have a blog and feed it with quality content.
There are several Google algorithms that have looked at whether the information is original, quality, and whether it actually attracts your audience to the site.
This is an important factor that helps your site stand out in search results.
4. Friendly URLs
Another very important point for ranking pages is their address.
Publish clean, easy-to-identify addresses. No more stuffing numbers and special characters with every new page you publish.
So, instead of having yourdomain.com/eç9rp835pyjesmfvç/m%wt5$9852#05sfw?rag5335aerf, choose a simpler address like yourdomain.com/agendamentodequeries that is having a friendly URL.
Check out the main mistakes of those who are starting in SEO
If you are starting with strategies SEO works?, a very important point is to know Black Hat SEO practices.
These are practices frowned upon by Google that can lead to punishments such as the loss of ranking positions or even the insertion of the domain into Google's blacklist, preventing your pages from appearing in search results.
No trying to trick the robot then. Also, keeping an eye on your keyword strategy is critical.
Use really relevant terms and try to mix broad keywords like “health plan” with specific keywords like “what to do to boost immunity”.
Also, another mistake is not having a proper linking strategy.
As you may have noticed, the strategies of SEO works? are key to increasing your organic traffic, helping to drive a quality audience to your pages.
Although there are several Google algorithms that help to influence search results, the main thing is to focus on the quality of the experience offered to its users and keep an eye on the news that the company presents as selection criteria.
If you liked this text then Learn all about Digital Marketing trends for 2022 and boost your strategies!