9 secrets to having the best website design
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Having a digital presence, reinforcing the brand's positioning in virtual environments, is essential for businesses in the most different market niches.
For this reason, having website design is essential to ensure the success of marketing and sales strategies for businesses today.
Contrary to what it seems, website design involves elements that go far beyond aesthetics.
Follow with us and check out the main points you should consider, ensuring a website design that presents an excellent User experience and interface (UX and UI). Good reading!
1. Offer responsive website design to your audience
The first thing to think about when it comes to design is functionality.
Sometimes people who are not in this field may think that the purpose is to make something look good, but it also has to work.
It would be like thinking that the purpose of a market research is to present metrics, but without answering questions or validating assumptions.
Thus, responsiveness is key in website design.
Being responsive means that the design adapts to the most different screen formats.
In addition to contributing to a quality experience, this factor also helps as an SEO strategy, helping your pages to appear in search engine results like Google with good positions.
2. Ensure lightweight pages with great loading speed
Another factor that is also linked to page ranking, the faster your page loads, the more chances you have of keeping the user on your site.
Maybe you've had some experience with slow internet or a very heavy site that just crashes when you try to access it.
The most common tendency is for you to give up on the page and look for another option to find what you are looking for.
It is worth remembering that one of the digital marketing trends is to meet a growing demand of people who access the internet by cell phone.
So, the lighter the pages, the better the site design and the more surprising the browsing experience.
3. Work the information hierarchy in website design
Here we get more into design work as most people might think: the visual part.
have you ever seen des landing pages full of titles and headlines?
In some situations it can even be difficult to understand where the button to make a purchase is.
Think of your website like any other medium, you need to decide how the user's eyes will travel across the screen.
What is the most important information?
Put it in the title. Is there secondary information?
They should also get attention, but less so than the CTA button — call to action — and so on.
Additional information may be present without drawing too much attention, however, if it is really important.
4. Keep a visual identity on your pages
Remember that your website represents your business on the internet.
Even if you have profiles on the main social networks like Instagram and Facebook, it's critical to make sure people understand who they're talking to.
Visual identity helps to increase brand awareness, in addition to increasing trust and credibility.
These points are fundamental for any type of company, but even more so in fields such as health, finance and legal.
5. Use quality images in website construction
It is very unpleasant for the user to be bombarded with a series of images that are of poor quality or that simply do not add value to what you want to convey.
Therefore, the universal law of design fits here, which accompanies the popular saying that less is more.
Choose few but good images and make the site design cleaner and better resolved.
6. Prefer scrolling over clicks in website design
One important thing to understand in website design is that just like digital marketing strategies, it is updated according to changes in the customer's profile and behavior.
If a few decades ago, avoiding scrolling on pages was interesting to give more dynamism to the desktop experience, nowadays clicks can be a real nightmare for those who access the site from their smartphone.
So, prioritize the scrollbar.
7. Use buttons to improve conversion
While website design should be in line with contemporary trends, that doesn't mean you should ignore the power of a button, just use it at the right time.
Whenever there is a call to action such as filling out a form, downloading material or purchasing, bet on attractive buttons that are well highlighted in the design.
8. Align your website design with your SEO strategy
As you may have noticed throughout the article, several secrets presented here also help your site to stand out in search results.
The reason is simple, the algorithms for ranking in search engines also seek a quality experience and the most appropriate response for their users.
In other words, a well thought-out design should align with SEO strategies.
9. Count on the partnership of professionals
As a key to the success of your strategic marketing planning, website design needs to keep up to date, meeting new user behavior patterns and winning the attention and sympathy of prospects and customers.
This is not always easy and usually the cost-benefit of counting on the support of an agency is much greater than trying to delve into all the subjects that guarantee the success of your pages.
After all, a specialized company has professionals who are dedicated in several points, presenting specialized knowledge to offer the best website design.
Typically, this is a service offered by a multi-skilled team, delivering efficient and high-quality results.
Enjoyed checking out the key points to tweak your website design?
As you may have noticed, some factors are easier to optimize, while others may even need the help of a professional.
The most important thing is to think that all aspects of the design are designed so that the user can find what he is looking for, optimizing the your customers' purchase journey and driving conversions.
If you want to better understand website design and find the perfect solution for your business, then, contact us e consiga os melhores insights!