Web Design: why should my company invest?

Web Design: why should my company invest?

If your company wants to build a solid web presence, having a website is essential.

However, just as important as having a business-focused page is to make it attractive and intuitive, and to clearly present the products or services you sell.

Web design is precisely the main way to achieve this goal.

Throughout the text, we will present its main elements and structure, as well as the types of website design. So read on to the end!

web design

What is web design?

When a person, company, or any institution publishes a site on the web, it is necessary to think about its design first.

In practice, this can be done by coding, using languages such as HTML and CSS, or by a content manager, like the renowned Wordpress.

What are the main elements of web design?

A minimally acceptable website needs to have the following elements: responsiveness, scannability, typography, and loading speed.

Check them out below!


In the past, it was common for users to access websites and web pages mostly from the computer.

However, this is changing due to the massive use of mobile devices (cell phones and tablets), thus requiring them to be responsive and provide a good navigation experience.


A website with good scannability is one that divides its contents into small text blocks.

When this criteria is not used, visitors tend to give up browsing, greatly decreasing the chances of them coming back again.

web design


Typography corresponds to the fonts of the texts on a website.

For example, blog articles are usually written in Arial 12, because if a more "eccentric" font was used, it would lead to a poor visitor experience, just like large blocks of text.

Loading Speed

The user doesn’t always have good internet connection.

So, the faster the page loads on 3G, for example, the higher the chances of a user returning to the site more often.

What is the structure of a site?

Basically, a site is made up of several other pages, the main ones being:

  • • contact page;
  • • "who we are";
  • • products or services area;
  • • blog;
  • • privacy policy;
  • • frequently asked questions.


What are the types of web design?

Choosing the right design greatly increases your site's chances of being relevant on the Internet.

Follow the subsections below and see the main types we have separated for you!


Due to responsiveness, the fixed design tends to fall into disuse.

This is because its basic characteristic is that the page width does not change when loading on computers and mobile devices.

Mobile users, for example, tend to have a poor browsing experience because images and texts are placed in a different position than on the computer.


Liquid or fluid design has characteristics that are more favorable to a good browsing experience on mobile devices.

Instead of fixed columns, we use percentages to increase or decrease blocks depending on the device on which the page is loaded.


An important advantage of responsive design is that you do not have to make multiple versions of the same site.

In other words, you only need to design it once and it will already be able to promote good navigation on computers and mobile devices.

In addition, there is an optimization when it comes to displaying images and videos, considering situations in which the user has an unstable or slow internet connection.

web design


As the name suggests, the site needs to have an illustrative identity.

It means that you need to know which art, paintings, and drawings, for example, best reflect the essence of the business.

Being something extremely broad, it is important to plan well, because this will directly impact the impression that users have of the site, increasing or decreasing the chance of future visits and closing deals.


Many websites bet on minimalism.

The intention is to avoid possible visual pollution and to avoid the insertion of what does not add value to the business.

Most probably, you have already come across websites that are very lean, responsive, and pleasant to navigate.

This is thanks to the minimalist appeal done by web design professionals.

web design


The user experience happens before we even read a text or click on any menu on the site.

If it is good, it means that the typography (fonts) were worked properly, being even considered an art by many.

The colors used in the fonts also need to be planned carefully.

In practice, establishing harmony is crucial in the users' visual experience, as is the size of the fonts and their arrangement along the screen.

The main purposes of typography include:

  • • emphasize ideas;
  • • define the personality of the business;
  • • highlight a theme.


Single page

A site doesn't always need to have several pages.

Depending on the purpose, a single page may be enough to convey a message, and may also be beneficial in avoiding the distractions of navigating through multiple tabs.

In order to know if this type of design is ideal, it is necessary to plan, knowing clearly what the objectives and goals of the business are, regarding its presence on the Internet.

web design

What to consider before choosing the best website design structure?

Just as important as knowing the company's goals and objectives is knowing who your audience is.

Having this knowledge is the first step before designing a relevant website, requiring research and study.

If potential customers use cell phones more than computers when surfing the web, for example, the ideal is to invest in responsiveness and optimization of image and video loading.

As we have seen throughout the text, web design consists in structuring a site so that it is relevant to the public.

Today, having an online presence is no longer a differential, but an obligation for companies in general, requiring planning and specialized help from professionals.

Did you like the text? Then enjoy your visit to the blog and contact us to learn more about our company's services!