O que é a realidade virtualPosted by: Felipe Gresse, 24 de March de 2022
The level of demand of today's consumer - the 5.0 - makes investment in digital transformation indispensable.
This enables the customer experience to be constantly optimized.
One way to achieve this is with virtual reality, do you know what it is?
It is a technology that virtually simulates for the user an environment different from where he is.
The idea is that there is an immersion in another reality, which is aided with sound, visual, and in some cases, even tactile effects.
It is a form of delivering a more realistic view of something.
Are you interested in the subject?
It is important to stay up to date with the theme, since it is one of the main trends of the moment.
So, read on and learn more about what virtual reality is!
What is virtual reality?
As mentioned, virtual reality consists of a digital simulation of a reality that is different from the one experienced at the moment.
For example, to remember the past you can look at old videos, images, and goals, right?
In virtual reality, there is a much more intense immersion in this different scenario.
This is because a computer system allies the user's various senses to insert them into another environment, be it past or future.
To understand better, the user has a headset and special glasses that cover the ears and eyes, limiting external stimuli, which could hinder immersion in virtual reality.
So architecture firms can simulate the floor plan of a house for the client, sports clubs can take the fans inside a fictitious sports championship, and so on.
History of virtual reality
Does the idea of virtual reality sound very modern to you?
It has indeed become popular in recent years.
However, the first uses of this concept occurred as early as 1938, from a French author.
The person responsible was Antonin Artaud, when he said in his book that the natural illusion of the characters worked as a virtual reality.
Also, stereoscopic 3D glasses, common in movie theaters, have been around since the 1920s.
In other words, the interest in changing reality, even if in a fictional way, has existed for a long time.
Thus, the evolution around virtual reality concerns the emergence of a specific term and technologies that have built devices to make this new reality more tangible.
Virtual reality today
As mentioned, virtual reality has been known for a while now.
However, the greatest popularization began in 2010, mainly with the development of the Samsung Gear VR and Oculus Rift products.
They contribute to the practice of virtual reality and are more geared towards those who like electronic games.
But beyond this, there are several other features of virtual reality popular today.
For example, training soldiers in armies, police in action, psychologists and psychiatrists in dealing with patients' phobias, etc.
All these possibilities allow optimization in the services of professionals and in the quality of life of others involved.
How does virtual reality work?
As you have seen, virtual reality works by simulating a reality that is different from the actual one.
This occurs with visual, audible, and tactile stimuli.
In some computer systems, the user can interact with these stimuli to enhance immersion. It all depends on the system settings.
In any case, these experiences are provided with the aid of technological equipment.
This is the case of the aforementioned glasses, which limit the external view and prioritize the focus on the transmitted virtual reality.
This is because it is formed by foams around the nose and eyes. These glasses also have 3D devices, which create projections in three dimensions.
Another positive point of this object is the head tracking feature.
This is a system that adapts to the user's position on the internal map to move images in the same direction as the head.
In addition, virtual reality has a headset to eliminate external noise and aid immersion.
In other words, virtual reality differs from 360-degree video and augmented reality.
In the first case, the simulation is recorded in a real environment, not online.
In the latter, the immersion concerns a real scenario, such as an art museum or any tourist spot, where it is possible to simulate a visit, for example.
Why use virtual reality on your website?
As you read this, you were able to notice the benefits of virtual reality for the user.
After all, it contributes to a more in-depth view of something.
So, when this technology is inserted into websites, it is possible to increase the engagement of visitors and the attractiveness of the products and services offered.
To understand better, here are the benefits
• provides a differentiated customer experience;
• it increases engagement on the web page;
• allows the insertion of gamification on the site;
• allows meetings and gatherings to take place virtually and with greater interactivity of the participants;
• optimizes the company's marketing strategies;
Do you see the benefits involved in using virtual reality on the website?
For a better understanding, it is important to have some examples in mind.
This is the case of an architectural firm, especially if it is only hired remotely.
It can present the residential and commercial projects carried out with virtual reality.
Other examples are furniture companies that have e-commerce.
They can simulate with the aid of virtual reality how the furniture should look in the home or business.
This greater visualization can stimulate the purchase and serve as a differential for your establishment.
Did you understand what virtual reality is?
Adhering to this technology can offer several benefits to your business.
After all, it delights users, enhances the user experience, helps with engagement, and much more.
It is no wonder that it is one of the biggest trends for companies at the moment.
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