Our partner Tembici came up with a new project proposal focused on its internal audience. The idea was that we at Able Digital could develop an endomarketing campaign so that Tembici could present the new platform with the benefits. The objective was to be able to distribute the countless benefits for each employee profile, in other words, that each employee could choose the benefits that most relate to their lifestyle.
The project's challenge was to create an innovative idea that could enter the current hybrid work models and awaken the interest of all company employees. As this is a company with the purpose of reinventing the way people travel, our objective was also to reinvent the way of communicating with employees.
Our idea was to create a different interaction with employees through a mascot for the action. As this is an Endomarketing project, we think it's interesting to make the employees themselves help in the process. With that, we gathered our team and developed the entire project starting with the creation of the entire KV of the campaign, we created a selection of mascots with a dubbed voice, and we asked the employees themselves to vote for the favorite through the hotsite. The chosen mascot was replicated in all action communication, from videos and motions to game character. That's right! We developed a themed online game so that each employee could play and discover the new benefits with the game. And finally, during the benefits week, we created a social action by which we encourage each employee to use Tembici bikes around the city with the objective of converting their pedals into food baskets for an association chosen by the company. To record everything, we created a Blog where each employee posts a photo of the ride to prove their participation.