Structure of a website

Structure of a website
 
Creating a website is a fundamental step to ensure online presence and increase the chances of user visits.
 
However, just being present in the web is not enough.
 
It is necessary to think about the structure of a site and make sure that it offers an excellent experience for the visitor.
 
Otherwise, the investment may have been unnecessary, if it can’t attract and keep users.
 
Furthermore, when not satisfying visitors, know that the competition has the chance to do so and thus achieve competitive advantage.
 
So, to prevent you from having problems with the structure of a site, we have prepared this post.
 
In it, we talk about what this concept means, how important it is, how to develop it, and much more. Read on and find out more!
 
Structure of a website
 

What is site structure?

 
First of all, it is worth delving into the definition of a site's structure.
 
So, know that it corresponds to the way the contents - posts and pages - of a website are presented to the visitors. This concept is also called site architecture.
 
To better understand this definition, imagine the structure of a house. It consists of walls, ceiling and floor.
 
For the residents and visitors of this home to feel comfortable, it is important that these elements interact harmoniously and are functional.
 
To achieve this, the architect and civil engineer are responsible for understanding the wishes and needs of the residents and adapting the structure accordingly.
 
Similarly, the structure of a website needs professionals who understand how to make it easier for users to navigate and put this understanding into practice.
 
To achieve this goal it is necessary to consider:
 

• internal links;
• navigation menus
• URL structures;
• structured navigation;
• categorization.

 

How important is the structure of a website?

 
As you have seen, the structure of a site affects user satisfaction directly.
 
This is because it involves accessibility issues, ease of use, etc.
 
And also, consider that Google, the main internet search engine, prioritizes web pages that satisfy users.
 
So the algorithms of this portal raise the visibility of sites that care about the structure to the point of satisfying customers.
 
To understand more about the positive points of this, check out other existing benefits:
 
• Improved user experience: the ease of use and finding the searched information on the site favors the user experience;
• Ease of navigation: the easier it is to navigate, the more likely users are to stay, return and refer the site to others;
• Ease of reach of pages: pages that would have a lower click through rate can have more engagement with the proper structuring of a site;
• Highlighting more important content: organization is one of the pillars of a site's structure and it can help highlight the most important content to the reader.

 
Structure of a website
 

How to develop the structure of a website?

 
Given the benefits of structuring a website, it is natural to wonder how to put it into practice.
 
So here are the essential steps to consider!
 

Think about the visitors' needs and interests

 
The first is to think about web pages that align with visitors' interests and needs.
 
For example, when it comes to an agency website, it is natural that visitors seek information about the team, portfolio, contact, and values.
 
Therefore, this information cannot be missing from the page.
 
On the other hand, when it comes to an online services website, it is necessary to have a tab for support, prices, contact, terms of service, etc.
 
In other words, each segment has specific demands, which requires the grouping of contents related to the visitors' interests.
 
Structure of a website
 

Hierarchize the content

 
Which contents are more important and need to be highlighted on the site? Which others are seen as accessory and can be left in the background?
 
Having these answers helps when it comes to prioritizing the contents in order to have more organization.
 
That is, it is possible to keep the most important content on the main page.
 
The others can appear in another tab, as a kind of complement to the subject.
 
For example, someone who runs a digital marketing agency can create a blog to produce content about their segment.
 
So digital marketing would be the main topic and the variations around that - marketing on Instagram, digital marketing in times of pandemic, etc. - would be internal linking opportunities.
 
This type of grouping is called topic clustering and serves to prioritize content and keep visitors interested.
 

What are the types of website structure?

 
To start the structure of a site it is important to think of a basic organization, which can serve for pages of different sizes and segments, such as:
 

• hierarchical model: it is the most common version and works as a kind of tree, whose branches correspond to the subpages of a main page;
• database model: the experiences built in this model are focused on what the visitors are looking for, according to the data analyzed about them;
• sequential model: the conduction of the visit on the site occurs in sequence, backwards or forwards;
• matrix model: the site provides several links at once so that the visitor can decide where to go.

 
Structure of a website
 

How to choose the best site structure?

 
As you have seen, the structure optimizes the user experience.
 
However, many do not know which is the best model to follow. Therefore, consider some factors to make the right decision:
 

• site audience: consider the interests and desires of those who follow your site;
• hierarchy: choose to present information in a logical, priority order
• sequential: sequential sites are best suited mainly for educational segments;

 
Were you able to clear up your main doubts about the structure of a website?
 
Naturally to put this into practice you shouldn’t abdicate from the help of experts in the subject.
 
This is the case of the agency Able Digital, experienced with work in the digital environment, such as structuring web pages.
 
So, do you want to know more about Able Digital services? Contact us and stay tuned!