Strategic Marketing Planning for 2022


Every year, it's critical that you stop and analyze where your business is located in the market. Thus, it is possible to prepare for the coming year, determining important actions. For this, it is necessary to take some time and develop a good strategic marketing plan in advance. However, if you haven't prepared yourself, don't worry. Although 2022 is already starting, there is still time to act.


In the following post, see why strategic planning will be essential for your company's success this year. See also the main points to create it. Good reading!



Why prepare a strategic marketing plan for 2022?

Anyone who is an entrepreneur knows that every year is different. After all, new lawsemerge and your company needs to adapt, or new trends, which can be a great inspiration for a successful marketing campaign. These are the reasons strategic marketing planning is so important.


Generally speaking, it is a document that brings together all the strategies that you will have to implement during the year. Therefore, it can contain both brand positioning actions and project management, specific products and services.


Furthermore, it guarantees some important advantages for you and your company. Check out some of them below!


Organizating actions

No marketing campaign is carried out overnight, therefore, with the carrying out of prior planning, all actions can be correctly organized, so that they are carried out successfully.


Improved decision making

When you have a marketing plan, you can know exactly how much, how and when to take certain actions. Thus, in addition to not losing resources, it is possible to make better decisions.



Setting goals

If every year you have the chance to expand your company, hire employees or start operating in new markets, the goals cannot be the same as the last year. So, with good planning, you can take a closer look at what new heights you want to reach and establish how to go about it.


Error reduction

Marketing actions depend on several factors. Therefore, good planning will guide people in order to reach the same goal. In this way, everyone remains in tune, which helps to reduce errors and losses.


How to create the ideal strategic marketing plan?

Now that you know why you should create a 2022 strategic marketing plan, check out how to do it with a few simple tips.


Analyze your company

To know what to do, you need to look at where your company is in the market and how to
make it prosper. For this, it is essential to be impartial and use techniques to determine the reality of your business. One of them is the SWOT analysis, which measures:


• forces;
• weaknesses;
• opportunities;
• threats.


Reflect on the market

How is the market in which you operate? Has it grown or been harmed over the past year? What do experts in the field expect for the coming year? All of this must be leveraged to create a real scenario that you can use as a basis.


Watch the competition

Your competitors can have a big influence on how you go forward. Therefore, it is important to always accompany them. In this case, this does not mean copying everything they do, but paying attention to what they do to do it differently.



Create personas

If you don't, it's high time to create personas. After all, they help you understand your ideal audience and what their expected behaviors are. But if you already have them, you need to pay attention to new behaviors they've taken on and will be important for the next year.


Determine actions and follow up

With your team, it's time to define which marketing actions will be carried out. In this sense, you shouldn't just create campaigns on the internet and leave it running on its own. On the contrary, for each action taken, analysis of the results must be carried out, through the evaluation of indicators.


Now that you know the importance of strategic marketing planning and some tips for carrying it out, you can start your 2022 Marketing Plan. This way, it will be possible to start the year prepared and, as it goes by, adapt the document to new needs.


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