iFood is our long-time partner, we have seen its growth in the market, especially in times of pandemic. This growth was so great that the company itself decided to create a project to pay the debt to the environment for the increased consumption of harmful materials. For this, they came up with a complete communication proposal to inform the plan to be adopted.
The biggest challenge of the project came from the creation of the project because, in addition to the short delivery time, they needed to launch in sync with the campaign on Big Brother and also because it was a completely new project and from scratch.
As we didn't have time to create, we set up a team that worked exclusively on the project and met the demands, with minimal adjustments. We created the project's identity with the KV's and institutional presentation and then went on to prepare the full video of the action. Our team managed to execute the project and the action was a success, both in the delivery of media and in the positive feedback on the networks.