January 28, 2022

What is conversational marketing and how can it help your business?

  Among them, one that can bring good results is real-time contact, which helps in the purchase decision process. But do you know how to do this? Find out by understanding what conversational marketing is.

January 21, 2022

Instagram digital marketing: 10 important and essential tips!

  Instagram Digital Marketing is nothing less than a set of strategic communication actions used by companies to promote and sell their products and services on the internet.

January 19, 2022

What are landing pages? What is a landing page for?

  Discovering what landing pages are is an important step towards knowing one of the main digital marketing strategies. By doing this, you will realize how useful they can be to increase conversion and attract customers. After all, the goal of any business, virtual or face-to-face, is to attract the right people. […]

January 17, 2022

5 Digital Marketing Strategies to Start Using Today

  The digital marketing strategies your company develops make all the difference when it comes to improving public perception and winning over customers. Even if the company does not yet have an online presence, it can be almost impossible to win new business.

January 14, 2022

Buying journey: learn about the impacts of this strategy!

  Knowing every detail of your customers' purchase journey is important to avoid possible approach errors. So, if you have all the points aligned, it will be possible to understand the right moment to transform an opportunity into a long-awaited chance of conversion.

January 12, 2022

Product Marketing: What You Need to Know About Strategies

  If your company intends to offer something new or even introduce an item in a niche that it has not yet explored, a complete advertising strategy will make all the difference to the success of the launch.

January 10, 2022

Market Research: What You Need to Know

  Knowing how to do market research is important to understand your business' niche, your target audience and your competition. Many successful companies use this tool, as it offers quality information from a variety of sources. Fortunately, you don't need to have a finished product to learn how to use it; research can […]

January 6, 2022

How to promote services ethically in medical marketing

  Investing in marketing is the key to attracting customers, strengthening the brand and gaining a prominent place in the market. This is essential in any industry and it would be no different in healthcare. However, in the case of medicine, the Federal Council imposes some rules on ethics in medical marketing.

January 4, 2022

Learn all about Digital Marketing Trends for 2022

  There is no doubt that technology has transformed our lives. Have you ever stopped to think that we're connected all the time? In fact, we use the internet for practically everything: talking to friends, clearing up doubts, getting information, shopping, working. And companies had to adapt to this new behavior.

December 14, 2021

Strategic Marketing Planning for 2022

  Every year, it's critical that you stop and analyze where your business is located in the market. Thus, it is possible to prepare for the coming year, determining important actions. For this, it is necessary to take some time and develop a good strategic marketing plan in advance. However, if you haven't prepared yourself, don't […]

November 30, 2021

Studio: Discover this project management tool

  If you are looking for a project management tool to implement in your business, then this article is for you! In it, we'll introduce you to Studio, a tool we use here at Able Digital and it has greatly increased our productivity. Check it out below!

November 3, 2021

Black Friday: how to seize the date and sell more

  With Black Friday, the second biggest commercial event of the year (second only to Christmas), approaching, entrepreneurs of all segments and sizes are starting to get ready to offer discounts and sell much more. But what is the indicated path so as not to lose track and fail on this date that is so important for […]

November 3, 2021

Instagram and mental health: what is Facebook doing?

  With more than a billion users, Instagram is one of the most used social networks in the world and also the most harmful to mental health, according to a study published in 2019 by the Royal Society For Public Health.

October 27, 2021

Hybrid Endomarketing: how to engage your team from a distance

  With the pandemic caused by Covid-19, the way companies carry out their processes has changed radically. All of a sudden, many professionals were forced to adapt to the home office. There is no doubt that working from home has many advantages, but at the same time it also brings great challenges such as internal marketing […]

October 4, 2021

LGPD – The challenges and opportunities for your company

  The General Data Protection Law (LGDP) has been in force since September 18, 2021 and most companies are already adapting their contracts, procedures, privacy clauses and technologies. Have you ever noticed that every time we enter a website, even those we access frequently ask us for permission? […]

September 27, 2021

UX and UI: learn how to achieve design and performance

  UX and UI: know how to achieve design and performance UX and UI design plays a fundamental role in the success of a company's Digital Marketing strategy. Unfortunately, there is still a lot of confusion as to what these terms mean or how they should be used to achieve the much-desired performance. How many times […]

September 23, 2021

Do you know Google Ad Grants?

  One of the most powerful tools for retaining customers and attracting new opportunities, without a doubt, is digital marketing, capable of reaching from small businesses to large companies. The emergence of Google Ad Grants has made this tool very useful for Non-Profit Organizations (NGOs). Considered a gift from Google to organizations that serve […]

August 21, 2021

The 10 most famous and cutest dogs on Instagram

  It is not new that people create profiles for their dogs on social networks. Since the days of Orkut, profiles for pets have been drawing attention and, with the arrival of Instagram, it is common to find famous dogs, for example. And no less. Who doesn't like to see cute dogs […]

August 21, 2021

In times of social networking, is it still worth having a blog in 2021?

  In times of predominance of social networks, many professionals argue that the future of the internet comes down to Facebook, Instagram and Tik Tok, among other networks. But it's still worth investing in a blog in 2021 because it can be decisive in sales and investments needed to have a return on paid campaigns. […]

August 21, 2021

Medical Marketing: How to promote your practice

Doing medical marketing with quality is quite a challenge, mainly because many physicians and health professionals are concerned about breaking some standard when promoting their practice in order to gain new clients.